Opportunity Cost

Vector Illustration Video

After studying economics & motion graphics, I decided to merge my loves into one project. Opportunity Cost is part of microeconomic theory & deals with the realization of loss due to choosing one thing over the other. The truth is we subconciously calculate opportunity costs all day.

This complex economic theory is simplified through this video by putting it in terms of college student, Mika. With fun vector drawings and common scenarios, I hope this project can be informative and valuable to all viewers.